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Overview

FirstQuadrant allows you to import contacts through a wide range of connected apps. These integrations simplify how you bring data from external tools into your pipeline—without needing to export and reformat files manually.

To get started, navigate to the Imports section in the sidebar and click New import in the top right. From the dropdown, select Apps. This takes you to the App Integrations page, where you’ll see a curated list of tools that can be connected to FirstQuadrant.

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Types of integrations

There are three types of app integrations supported in FirstQuadrant:

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Direct integrations

These are native integrations that allow you to import contacts directly from a tool into FirstQuadrant without needing a third-party middleware.

Examples include:

  • Zapier: A platform that enables workflow automation across 7,000+ tools.
  • Vector: Imports leads based on visitor intent data collected by Vector.

To use a direct integration:

  1. Click Install on the app.
  2. Follow the configuration steps.
  3. Once set up, you’ll be redirected to the import settings for that integration.

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Zapier-powered integrations

Many apps are supported indirectly via Zapier. These apps don’t integrate natively with FirstQuadrant, but can be connected using Zaps.

Examples include:

  • Mailchimp
  • Shopify
  • Airtable
  • Calendly
  • Notion

To connect via Zapier:

  1. Install Zapier from the App page.
  2. Create a Zap with a supported trigger (e.g. “new subscriber”).
  3. Add a FirstQuadrant action (import contact).
  4. Use the webhook URL provided by FirstQuadrant in your Zap configuration.
  5. Once configured, contact imports will be triggered automatically.

Tip: You’ll find instructions for each integration by selecting the app and following the steps shown in the right panel.

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Guide-based or indirect connections

Some apps (e.g. email or calendar platforms) don’t offer direct integrations or Zapier support. In these cases, FirstQuadrant provides setup instructions.

Examples include:

  • Exporting data to CSV and uploading it to FirstQuadrant.
  • Connecting your email or calendar account for syncing.

These methods are simple and typically don’t require technical setup.

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After installing an app

Once you complete an app setup (e.g. Zapier), you will be redirected to the Import settings screen. This is where you can:

  • Configure qualifying questions
  • Apply qualification rules (e.g. “email is verified” or “company website is live”)
  • Exclude existing contacts from being re-imported
  • Choose whether to import contacts as active or inactive

Info: For a detailed guide on configuring import settings and qualification rules, refer to our Import settings article.