Select sender and audience
Learn how to configure sender accounts and define your target audience when setting up a new campaign in FirstQuadrant. This guide walks through selecting the right email addresses for sending and building your audience using views and imports—two critical steps to ensure high deliverability and precise targeting.
Step 1: Select sender accounts
What are senders?
Sender accounts are the email addresses from which campaign messages will be sent. Each team member in FirstQuadrant can connect multiple email accounts, and you can selectively choose which ones to use per campaign.
How to select senders
- Go to the Campaigns tab.
- Click New campaign in the top-right corner.
- In the “Senders” section, click Edit senders.
- Click Add sender to assign team members.
- For each team member added, all connected email addresses will appear in a list.
- Use the toggles to activate/deactivate each email account for this campaign.
Recommendation: For outbound campaigns, avoid using your primary company domain (e.g., name@yourcompany.com) to preserve domain health and deliverability.
How to add email accounts
Email accounts must be connected at the workspace level before they can be used in a campaign.
- Go to Settings > Integrations > Email accounts.
- Add one or more email addresses per team member.
- Configure settings via the advanced email account settings:
- Daily sending limits
- Ramp-up durations
- Sending schedules
Note: There is a dedicated helpdesk article that explains these settings in more detail, including best practices for deliverability and how sending limits are distributed. See the Email Account Setup Guide for more information.
FirstQuadrant will automatically load balance the email volume across selected accounts to optimize distribution and minimize spam risk.
Step 2: Define the audience
What is an audience?
The campaign audience consists of the contacts who will receive the emails. You build your audience by assigning one or more “views” — saved filters or segments of your contact database.
How to define your audience
- After configuring senders, click on Edit audience.
- Click Add views.
- Choose one or more saved views from the dropdown.
- Optionally, create a new view directly from this screen.
- You can also add an import directly from here to target recently added contacts.
- To remove a previously selected view, re-open the Add view dropdown in the top-right and simply deselect it by clicking on it again.
Note: Both views and imports are explained in detail in separate helpdesk articles.
Managing individual contacts
- Remove a contact from a campaign: Click the three-dot menu next to the contact and select Delete.
- Add a contact manually to a campaign:
- Go to the contact’s profile.
- Click the three-dot menu in the footer bar.
- Select Add to campaign and choose the relevant campaign.
With both sender accounts and audience defined, you’re ready to proceed to Step 3: setting up the sequence.