Introduction
Campaigns in FirstQuadrant are used for sending personalized sequences of emails to a large group of contacts. They are ideal for outbound outreach, customer reactivation, and broad announcements—any situation where tight control over messaging and timing is required.What is a campaign?
A campaign is a powerful tool for reaching multiple contacts at once with a series of emails. It allows your team to design, schedule, and personalize mass outreach while maintaining control over the content and flow. Campaigns can be used for:- Outbound prospecting—reaching brand-new leads you’ve never spoken to
- Customer reactivation—re-engaging segments that have gone cold
- Announcements—broadcasting important updates such as product launches
Campaigns overview page
When you navigate to the Campaigns section from the sidebar, you’re brought to the overview page. This lists all existing campaigns along with the following columns:- Name: The campaign title
- Status: Indicates whether the campaign is in “Draft” or “Running” state
- Progress bar: Displays visual breakdown of campaign status
Campaign status
Campaigns can be in one of two states:Draft
No emails are currently being sent. This includes new campaigns or paused ones.Running
Emails are currently being sent to contacts in the campaign.Progress bar breakdown
Each campaign has a progress bar divided into four segments:- Completed: All emails in the sequence have been sent
- Running: Some emails in the sequence have been sent; others are pending
- Draft: Emails are drafted but not yet sent to these contacts
- Backlog: Contacts are added, but email drafts have not yet been generated