Q4 2024
Campaign variants
Week 47, 2024 — November 18 to December 1
Introducing campaign variants, a powerful new feature that allows you to create and manage multiple versions of your marketing campaigns. This enables you to test different approaches and optimize your strategies for better engagement and conversion rates. With A/B testing capabilities, you can easily compare the performance of different campaign variants and make data-driven decisions to enhance your marketing efforts.
Improvements
- Enhanced property enrichment to provide more detailed information about your contacts and companies.
- Added support for usage tracking to help you monitor and manage your app usage more effectively.
- Introduced row enrichment to automatically populate additional data fields for your records.
- Implemented qualification rows and rules to streamline the process of assessing leads and opportunities.
- Launched a new company page and context panel for a more comprehensive view of company-related information.
- Improved the import process with the ability to name import rows for better organization.
- Added contact enrichment to enrich your contact data with valuable insights.
- Introduced qualification questions to better evaluate potential leads.
- Added Zapmail API key support for enhanced email integration.
Fixes
- Resolved various issues within the app to improve overall stability and performance.
Behind the scenes
- Refactored the app to add campaign relations for better data management.
- Cleaned up the context panel for a more streamlined user experience.
- Conducted code linting to ensure code quality and maintainability.