Enhanced email tracking and analytics
Week 4, 2025 — January 20 to February 2
Our latest update introduces comprehensive email tracking and analytics capabilities, providing deeper insights into your email campaigns and interactions. You can now track email opens, clicks, and engagement metrics with greater precision, thanks to the integration of UTM parameters and automatic tracking pixel injection. This feature allows you to monitor the performance of your email sequences and campaigns in real-time, helping you optimize your communication strategies for better results.
Additionally, the new analytics dashboard offers detailed metrics on campaign performance, including A/B testing variant analytics, open and click rates, and engagement tracking. These enhancements empower you to make data-driven decisions and improve your overall email marketing effectiveness.
Improvements
- Added content identifier field to mailbox settings for better email organization.
- Improved activity hiding and optimistic updates for a more seamless user experience.
- Enhanced input and select components with better type handling and formatting.
- Extended variables for header generation in contact actions for more detailed interactions.
- Added related conversations section to activity view for better context in email activities.
- Improved email scheduling with progress tracking for AI email generation.
- Enhanced contact deletion process with draft activity clearing for cleaner data management.
- Enforced mailbox connection requirement for contact creation to ensure data integrity.
- Added link click tracking with UTM parameters for detailed engagement recording.
- Displayed email open engagement with timestamp for better tracking of interactions.
- Added automatic email open tracking for sequence emails to ensure comprehensive engagement metrics.
- Implemented nurturing functionality in activity management for better user interaction.
- Integrated Google Maps services for enhanced contact enrichment with geolocation features.
Fixes
- Corrected email scheduling status logic to ensure accurate status assignment.
- Resolved issues with task due dates to prevent scheduling in the past.
- Fixed duplicate activities in related contact interactions for cleaner data management.
- Improved campaign import and view synchronization for better data consistency.
- Enhanced participant handling in calendar events for more reliable updates.
- Updated date handling in activity logging for more accurate event tracking.
Behind the scenes
- Optimized fetching state management in workspace layout for improved performance.
- Refactored UI components for consistent color naming and better aesthetics.
- Streamlined email generation and sequence status handling for clearer processes.
- Enhanced error handling and activity filtering in queue and database operations.
- Improved logging practices with superjson serialization for better data insights.
- Updated function IDs to use URN format for consistent identification across the codebase.
- Enhanced synchronization logic for email addresses and calendar events for more reliable integrations.